“You simply cannot measure Social media ROI” – this is a quite common misconception among the people. Like billboard advertising, a lot of businesses just tend to go ahead with their social media campaigns and hope that their valuable efforts … More Info

Key to success in 2019 is personalizing your social media strategy according to Hootsuite’s Social Media Trends research. Rebuilding Trust Emphasizing five of the top trends for 2019, the research found that rebuilding trust is important and can be accomplished … More Info

Social media is not about content and conversion today; it is now a channel for consumer attainment, remarketing and appealing to existing customers to back up retention programs. While it might be small compared to email and search marketing, it … More Info

Users of Facebook are turning away from the social media giant in large numbers, thanks in part to the Cambridge Analytica scandal and media backlash about social media’s negative impact on our lives. Not only are social media users concerned … More Info

Omnichannel marketing is the topic that seems to be on most retailers’ lips today.  In today’s world, patrons have many points of contact with retailers; the common expectation to have a seamlessly integrated experience across all channels. Retailers can benefit … More Info

It is not deniable that Snapchat is just about everything to everyone out there. When it comes to those great filters, stories and other ways that make sharing bits of your life more exciting, it is no surprise that using … More Info

It’s December, and as an eCommerce business owner, it’s time to kick things up a notch. More and more customers are turning to online vendors and shops to tackle most of their holiday shopping and you need to make sure … More Info

Unfortunately, many of today’s modern online business owners are still holding on to some very old misconceptions about social media marketing. The likelihood is, many eCommerce business owners find it extremely difficult to keep up with social media due to … More Info

If you own an eCommerce website, you should already know how important social media is to your survival. Not all businesses are on social media yet, but it’s never too late to get started. You can still map out a … More Info

As we all know, social media is an extremely powerful form of marketing that can positively impact your business and contribute to its success. However, social media marketing is essentially a full-time job that requires a lot of attention to … More Info

Over the past several years, social media platforms like Facebook and Twitter have become more than simply a place to connect with friends. More businesses are taking advantage of these sites in order to market their products and services, and … More Info

The more engaged your social media accounts are, the better off your company will be as a whole. Many people believe that they must spend hours of their day marketing their company to get a solid social media following, but … More Info

Are you ready to jump on the social media bandwagon for your small business? Some of the most successful businesses are already a step ahead of you and are taking advantage of social media to attract more customers and to … More Info

To stay competitive in the business world today, it is almost mandatory that you have an online presence. Most people do a bulk of their shopping online, so an eCommerce website is a great investment. Unfortunately, that’s not enough, as … More Info

Social media is an excellent way for your business to build a following, to gain exposure, and to turn your visitors into long-term fans. However, when you create your social media profiles, you will need to promote your brand and … More Info