Manufacturers are beginning to pack more power and technology into today’s mobile devices. Not only are they getting faster and more advanced, they are also becoming readily available to virtually anyone around the world. As a result, the opportunity, urge, and desire to use these mobile marvels of convenience has risen drastically.
Why wouldn’t it? When we want to find something, we want to find it now. We have the technology, why not use it? The same goes for eCommerce website owners. There are a ton of benefits to making your eCommerce website mobile friendly
Today’s smartphones give users the browsing power of a laptop, tablet, or computer at a mere fraction of the cost. They also are much more convent to carry around with you. In most instances, a decent smartphone is going to have a much longer battery life than a laptop or tablet. This means it is the preferred choice of most people around the world, when it comes to keep connected on the go. When you go with a mobile friendly design for your eCommerce website, you are opening numerous doors to advance your business.
Your homepage is your virtual greeting and handshake. Mobile customers do not want to spend hours scrolling through your homepage. Minimize the content to express the important points you want to share. Make them short, conscience points that will leave a lasting impression. Obviously, you have a lot of information you want to share with your customers, which is great. However, put that information on a separate page of your site, and direct customers to that page if they want to learn more.
If your customer cannot find what it is they are looking for quickly, they will back up to their original search results and go to the next company on the list. That’s just the way it is. To combat this, you have to make sure you have easy to find, use and mobile friendly menus on your eCommerce site, otherwise you’re going to be pushing them off your site.
WooCommerce is a plugin that transforms WordPress into an eCommerce platform or shopping cart, and can be fully customized to build an online store that meets your business goals. From subscriptions to memberships, or even a learning management platform, it is the most popular eCommerce platform on the web, powering over 30% of all online stores.
WooCommerce offers a variety of extensions and tools to help make the entire experience easier and better for your eCommerce customers. This means integrating things like mobile driven payment methods, extensions that automatically chooses content to display on devices with smaller than average screen sizes, and galleries that really allow you to showcase your products. The easier and faster your site is, the happier your viewers will be. The better gallery you can provide, the clearer the images will be and the larger they will appear.
The visual appeal is a major factor when it comes to catering to mobile shoppers. Keep your content focused and as exact as possible. Remember, you are selling your brand, not just your products. This means learning how to say more about your products, with less words. Roughly 40% of customers who might potentially visit your site will leave if your website is no completely mobile friendly, or is only somewhat mobile friendly. Just image the influx your bottom line would receive if you had a fully-mobile friendly site, that centered around the needs of your mobile customers?
Cultura Interactive agency is an award-winning Fort Lauderdale web design studio that strives to create unique and attractive websites, and develop strategic digital online marketing campaigns for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.