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Use Marketing Automation to Build Authentic Customer Relationships

Building relationships online is no different than in-person. Using your eCommerce data with marketing automation will allow you to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty. We use WooCommerce together with AutomateWoo to automate email marketing flows that does the hard work for you.

Follow Up Emails

Automatically email customers who buy specific products and ask for a review or suggest other products they might like.

Abandoned Cart

Remind customers who have left items in their shopping bag with automatic emails at set intervals.

Win Back Customers

Target inactive customers with automated email marketing campaigns. Include special offers and recommendations.

Subscriptions Automation

Perform actions based on WooCommerce Subscription events such as status changes, failed payments and renewal reminders.

Card Expiry Notifications

Notify customers before their saved credit or debit card expires. When selling subscriptions this can reduce failed payments and churn.

Personalized Coupons

Generate dynamic personalized coupons for your customers that increase purchase rates.

Birthday Emails

Delight customers with a special WooCommerce birthday email and coupon.

Refer A Friend

Boost your word-of-mouth sales adding a Refer A Friend program to your WooCommerce store.

Automatic VIP

Reward your best customers with VIP status based on different spend requirements.

Recover an abandoned cart

You’ve probably done this one yourself: visited an online store, put something in your cart, and then never got around to completing the purchase.

Cart abandonment is a growing challenge for WooCommerce store owners. Around 75% of online shopping carts were abandoned in 2018 — that’s a lot of people browsing your site, adding items to their cart, and then losing interest and closing the browser tab.

Fortunately, with an abandoned cart email you can recoup your losses.With an abandoned cart email, you can reach out to your customers, and your almost-customers, and remind them about the items in their cart. Often, all they need is a little push to complete their purchase. You could even give customers a discount to further incentivize them.

product recommendations

Cross-selling is a simple yet hugely effective way to sell to existing customers. Amazon is a great example of how this technique can get customers spending more by purchasing products related to what they’re bought already.

You may already be using cross-selling techniques to influence customers at the time of purchase to check out other items they might be interested in. With an email automation, you can use this same concept, but post-purchase via WooCommerce email.

For example, say one of your customers buys a dress from your store. Once it has shipped, they’ve received it, and tried it on, now’s the time to remind them about those perfect boots to complete the outfit.

Win back old customers with a discount

Everyone loves a deal! For customers who haven’t made a purchase in a while, send them a WooCommerce email with a special offer to win them back.

For example, you could create a workflow to send out an email with apersonalized coupon code if the customer hasn’t made a purchase after a certain number of days.

Key Factors

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