Finding high-quality leads is an essential component to any marketing strategy. Without collecting leads, it will be virtually impossible for you to discover new business opportunities or interact with potential customers. Fortunately, WordPress is a massive Internet force that is extremely useful when it comes to marketing automation, and there are several ways that you can use this software in order to generate high-quality leads. The end result should be improved conversion rates and increased revenue.
Landing pages are an integral part of any marketing automation system, as they allow you to capture a visitor’s information via a lead-capture form, also known as a conversion form. WordPress allows you to create custom landing pages, as a good landing page will target a specific audience, such as visitors who click onto a pay-per-click ad that is promoting a new product. Creating custom landing pages will allow you to target your audience, offer potential customers something of value, and convert a greater percentage of your visitors into leads.
Naturally, WordPress offers dozens of tools and plugins that can help you with your lead generation efforts. In fact, there are so many options available that it can sometimes feel intimidating to choose the right one that will best suit your needs. Some of the most popular include:
WordPress allows you to nurture the leads that you find by creating compelling and personalized emails. With marketing automation, you’ll also be able to work these leads automatically, sending out emails regularly to specific contact lists based on their interests. This provides for increased customer engagement, more timely communication, and the dissemination of more relevant communication to potential customers.
Marketing automation with email tracking is also beneficial, as it can allow you to figure out what your customers want to hear and exactly how they want to hear it. Marketing automation campaigns with link and email open tracking can help you to understand the types of messages that your customers respond to.
You’ll also be able to determine the type of information that your leads are more likely to click on – do they prefer weekly emails containing discounts, or are they more likely to read about general information about your company?
Marketing automation is designed to make your life easier. With WordPress, you’ll be able to more easily generate high-quality leads that can convert to future sales.
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