You probably have been hearing quite a bit about “content marketing,” or a form of online marketing that involves the use of content–video, images, and written text–in order to draw in leads and sales for a business. It has become especially popular because of Google’s stance on quality content and enforcing it with algorithm tweaks and changes in their search engine that benefits good content and penalizes bad content.
But what makes good content so great? And what is its true importance in Internet Marketing? Let’s start with what makes good content stand out from all of the bad content first.
When you want to attract more customers, followers, and views you’re going to need to have great, compelling content. Whether it is blog posts, videos, or infographics (or preferably all three), it needs to be engaging, original, and offers insight to the user. This may seem like a challenge but once you start getting into a content marketing groove it becomes much easier to know your the type of content that resonates with your target audience.
Here are some big brands that all have good examples of great content:
So, why does all of this matter? Why should you include content marketing into your own Internet Marketing? Here are some very compelling numbers on the importance of content in today’s online marketing.
As other forms of Internet Marketing don’t perform as much as they used to in the future, content marketing is still knocking numbers out of the park and providing true value to businesses. Its importance shouldn’t be ignored and the best part is that a professional agency can help you achieve high ROI and engagement with a robust content marketing strategy tailored for your brand. What’s stopping you from better ROI and engagement?
CIDD Web Design offers a variety of services including Internet Marketing for small businesses in Miami and Fort Lauderdale. You can learn more about our services or contact us for a personal interview.