When it comes to marketing automation, creating customized and targeted emails that will automatically be sent out to certain contact lists is a crucial activity. This will allow you to get important information out to the right people, improving conversions and nurturing your leads. However, when you create your custom, targeted emails, there are some important steps you’ll want to take in order to improve your click-through rate.
Recent research has shown that over 50% of all emails are viewed using a mobile device, so when designing your email, it is important that you plan for use on multiple platforms. By adjusting the message layout to fit with different screen sizes, you’ll ensure that the email looks great regardless of whether it is viewed on a laptop, smartphone, or tablet.
In any email marketing campaign, it is important that you understand your call to action and take steps to implement it. The call to action is the most important part of the email, and it describes the action that the recipient should perform, including signing up for a newsletter or making a purchase. There are a few rules that can help you to prepare a proper call to action in your custom, targeted email:
There are several factors that will influence the click-through rate and overall efficiency of your email marketing. Testing particular elements of your email, including the graphics, content, and layout, will help you to optimize the communication process. This will help to ensure that the message you are sending best meets the needs of your subscribers, so regularly test out your emails by changing content, substituting graphics, and improving the layout. The most successful elements will generate higher CTRs.
WordPress marketing automation goes a step further when it comes to your email marketing campaign by allowing you to track your emails. Without email tracking, your marketing and sales won’t be aligned, but the integrated email analytics available when using WordPress can make it easy to track which emails are being opened by your clients. Email tracking tools can provide a wealth of important information:
Email marketing is a fundamental step in marketing automation. By using WordPress for your marketing automation activities, you’ll more easily connect with your customers and potential leads, saving time and boosting sales.
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