If you want your business to enjoy a successful marketing campaign, it is crucial that you allow IT to hand over the reins to the experienced marketing professionals on your team. The main responsibilities of your company IT department are to minimize risk and maintain infrastructure, not to advertise or promote your products and services – even via online channels.
If you expect your IT department to become the online branch of your marketing department, you will likely be left with delays, poor Internet marketing, and frustration. For that reason, it is crucial that an internet marketing company creates a separate marketing department and takes the initiative to manage it properly.
When allowing your marketing department to take over Internet marketing, it is essential that you have the right project management tools. The size of your office and whether your workers are remote or centralized can play a role in which tools will work best, but you should ensure that you have several bases covered:
In any Internet marketing company, it is important to understand each role and who will fill each position. There are several important people that you will want as part of your team:
Once your digital marketing department staff has been identified, it is important to determine how they will measure the success of their marketing efforts. What is the point of your advertising campaign – brand awareness or to boost sales? If brand awareness is the ultimate goal, you should focus on content creation, as more marketing materials can be useful to disseminate across your social media channels.
You wouldn’t ask your marketing team to do the job of the IT department and attempt to manage your corporate network, so why would you expect the reverse? By forcing IT to manage your website, you’ll lose search rankings, sales, customers, and time, so work to separate your digital marketing efforts away from IT today.
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