Building a business that is profitable is not an easy task. Even after you create an online shop that looks and functions the way you would like it to, you have to endorse it across as many channels as possible and even attract traffic to it daily. Keep in mind just because a person visits your site they may not be ready to purchase anything.
In fact, the real work begins after you put all that work into it.
Not everyone who goes to your site is going to purchase something. In fact, they just may be there for the first time and may be very hesitant about making a purchase. This is why building trust is a key element to helping those who are visiting your site for the first time to purchase something.
One of the best ways to build trust and encourage visitors to purchase something at your site is asking them for their contact information such as an email address. This will increase the trust they have as well as guide them back in order to purchase your products.
People who shop online look for good images when deciding on making that purchase. Since they are not able to touch or physically see the product, they want to be assured that the product they are purchasing is worth the money.
Leverage the influence of quality images in your own online shop in order to increase your sales.
Another very common issue that people do not finalize a purchase online is the fear that the product will not fit, will arrive damaged, will not be what they expected, or many other concerns.
If you have a plan that will eliminate these types of concerns your visitors will more likely make that purchase. For example, make your online return policy easy to use and free of any charges.
When it comes to making an online purchase, your visitors will be looking for other customers that have purchased the product. They will be looking to see if these customers were happy or unhappy with their purchase.
This is why adding social proof to your online site is a very good strategy, it establishes a reliable store as well as encourages those customers who are not quite sure to finalize that purchase.
Social proof can be added to your online store in many ways:
· Case studies
· Number of users
· Official stamp of approval
Many people tend to abandon their purchases at the checkout due to the many steps it takes to finalize the purchase. By creating an easy checkout system such as giving options for creating an account or checking out as a guest, one-click checkouts or let them go through the whole process if they choose will increase the chance of them finalizing their purchase which in turn will increase your sales.
Cultura Interactive agency is an award-winning Fort Lauderdale website design studio that strives to create unique and attractive websites, and develop strategic digital online marketing campaigns for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.