Even small businesses need to have an active presence on social media sites like Facebook, Twitter, and others in this day and age. If you’re not sure how you can incorporate social media marketing (SMM) into your own marketing plans as a small business, there are professionals and resources out there to help you! But, if you’re on the other end of the spectrum and think your business doesn’t need the help of SMM, here are a few facts on how it will actually benefit your business.
It seems in the last ten years marketing has changed drastically. Back before everything relied so heavily on digital tactics, businesses could do outbound marketing–things like snail mail, telemarketing, and radio spots in order to gain new customers. However, outbound marketing is starting to go the way of the dinosaur and in its place is something called inbound marketing, also known simply as online marketing. One aspect of inbound marketing is social media and contrary to popular belief, it has a bigger purpose than being a place where you can share pictures of your lunch or daily status updates.
There have already been drastic changes and improvements to social media marketing in 2014 alone, especially with data coming out from WebDAM, a digital asset management company that curated social media statistics for business owners. Take a look at some of their finds:
Not only is social media a great way to cast a larger net for leads and gaining more customers, it is also a way for you to become a leader in your industry and have a more personalized line of communication with your current customers. Let’s break it down for a moment:
It shouldn’t be a matter of how these platforms will benefit your small business, but rather how you can implement the right kind of social media marketing and start seeing immediate results. Social media is here to stay and it’s best time to start getting social with your small business is right now.
Cultura Interactive Web Design offers a variety of services including Internet Marketing for small businesses in Miami and Fort Lauderdale. You can learn more about our services or contact us for a personal interview.