Over the past several years, social media platforms like Facebook and Twitter have become more than simply a place to connect with friends. More businesses are taking advantage of these sites in order to market their products and services, and when done correctly, marketing via these avenues can be a goldmine. Companies that use social media can influence buying decisions and boost their brand awareness.
Social media is a peer influencer when it comes to making buying decisions. Before making an online purchase, many customers read reviews about the product in order to see what other customers have experienced. While many shoppers trust the reviews of strangers, they will be even more compelled by the reviews of people that they know, which is what they’ll see when using social media. In fact, research has shown that nearly 75% of customers are likely to purchase an item based on the referrals that they receive via social media.
In addition to the ability to read reviews, there are a lot of other reasons that your customers love social media when it comes to business interactions:
Your WordPress eCommerce site can also help you to manage your social media marketing efforts, making it easier than ever to get the attention that your business needs on your social media profiles.
While the use of social media can benefit your customers in a variety of ways, it can also provide some great incentives for your business:
Social media is revolutionizing the way that customers make purchasing decisions, and it is important that you keep up with this trend. By planning your social media marketing strategy and using your WordPress eCommerce to monitor your efforts, you can get the most out of your online marketing efforts.
Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.