In this B2B Digital Marketing plan, we will show you an example of how to create a plan for the packaging industry by combining two recognized methods – SOSTAC and RACE Planning Framework. Situational Analysis Any plan you create must … More Info

Many marketers talk about the importance of strong branding, especially in this connected age of mobile and Internet. But what exactly does it mean to have a brand identity for your business? And how exactly do you achieve it successfully? There … More Info