Do you feel overwhelmed when shopping online and deciding what’s the right product for you? If yes, then don’t worry you are not the only one. At our every virtual shopping trip, we come across hundreds of options for shoes, … More Info
Essential Aspects of a Campaign Plan A marketing campaign plans objective is to identify applicable, integrated, marketing channels and activities to influence customers and to reach campaign goals. A campaign that is effective must be a shareable, engaging, concept that … More Info
Credibility must be built before you can build a loyal customer base. The Association for Consumer Research states that credibility affects the choices of the consumer through “perceived risk, information costs saved, and perceived quality.” This is true for even … More Info
The digital revolution is here and is moving fast. Every day, new technologies are emerging, and techniques used for digital advertising are changing in real time. Just keeping pace is no longer enough. You must look at what is expected … More Info
Unfortunately, many of today’s modern online business owners are still holding on to some very old misconceptions about social media marketing. The likelihood is, many eCommerce business owners find it extremely difficult to keep up with social media due to … More Info
There are a variety of options that a business owner or an online marketing campaign team can take in order to increase the traffic to their website. Remarketing options, such as those provided by sites like Google, help to keep … More Info
When it comes to online marketing, websites seem to predominantly target their Caucasian audience when creating their advertisements. However, the number of Hispanic shoppers grows exponentially with each year that passes. It’s about time more companies not only acknowledge their … More Info
When you are a B2B marketer, then you know that your job is never easy. Honestly, it can be one of the most challenging career paths ever with the constant changes and adjustments that have to be made. Keeping up … More Info
As we all know, social media is an extremely powerful form of marketing that can positively impact your business and contribute to its success. However, social media marketing is essentially a full-time job that requires a lot of attention to … More Info
It’s happened plenty of times. You create the most awesome post with great material, you swear it’s gonna go viral (or at least you hope it would) and boom…nobody likes it! It’s kind of frustrating because you start asking yourself … More Info
Video marketing is taking over the content world, and it is completely revolutionizing the way businesses are getting noticed by digital consumers. There’s only one small issue, though: most business owners are not prepared to enter this new wave … More Info
There are plenty of articles telling you what you should or shouldn’t do when it comes to marketing to millennials nowadays. However, there are also a number of misconceptions about what defines a millennial and how they look for information, … More Info
The holiday season is in full swing and if you’re just now starting to figure out ways to fortify your online marketing efforts to help drive sales, you need to act fast. The sooner you can get your information in … More Info
Online content marketing is a lot more than just a business blog. Unfortunately, many people seem to ignore that when they are pushing to boost their business. There are only so many different things you can write about your business … More Info
The best way to get the most out of a limited online marketing budget during the holidays is to start early. The sooner you get yourself out of the blocks the more success you will see and can use that … More Info
