“You simply cannot measure Social media ROI” – this is a quite common misconception among the people. Like billboard advertising, a lot of businesses just tend to go ahead with their campaigns and hope that their valuable efforts will pay … More Info
Key to success in 2019 is personalizing your social media strategy according to Hootsuite’s Social Media Trends research. Rebuilding Trust Emphasizing five of the top trends for 2019, the research found that rebuilding trust is important and can be accomplished … More Info
Social media is not about content and conversion today; it is now a channel for consumer attainment, remarketing and appealing to existing customers to back up retention programs. While it might be small compared to email and search marketing, it … More Info
Users of Facebook are turning away from the social media giant in large numbers, thanks in part to the Cambridge Analytica scandal and media backlash about social media’s negative impact on our lives. Not only are social media users concerned … More Info
Online shopping has brought the convenience of ordering anything and having it delivered to your doorstep. To capitalize on this convenience, retailers everywhere have joined the world of e-commerce. The competitiveness of e-commerce is continuing to grow. With the advancements … More Info
Omnichannel marketing is the topic that seems to be on most retailers’ lips today. In today’s world, patrons have many points of contact with retailers; the common expectation to have a seamlessly integrated experience across all channels. Retailers can benefit … More Info
It is not deniable that Snapchat is just about everything to everyone out there. When it comes to those great filters, stories and other ways that make sharing bits of your life more exciting, it is no surprise that using … More Info
It’s December, and as an eCommerce business owner, it’s time to kick things up a notch. More and more customers are turning to online vendors and shops to tackle most of their holiday shopping and you need to make sure … More Info
If you own an eCommerce website, you should already know how important social media is to your survival. Not all businesses are on social media yet, but it’s never too late to get started. You can still map out a … More Info
Small businesses have the advantage of being lean enough to try all sorts of Internet marketing strategies on the fly. However, there is going to some better strategies than others that you can implement right now and see a … More Info
Even small businesses need to have an active presence on social media sites like Facebook, Twitter, and others in this day and age. If you’re not sure how you can incorporate social media marketing (SMM) into your own marketing plans … More Info
User experience and web design go hand-in-hand for any website, whether it is meant for a professional company website or a personal blog site. That is why user experience, also known as UX, has become integral in web development, layout, … More Info
The key to successful small business search engine marketing, is not tapping into secret tricks or crafty shortcuts for high search rankings. It has more to do with hard work, and creating volumes of deep quality content. If business owners … More Info
In today’s new business environment, it’s important to understand that for a company to succeed, it needs a strong online presence. One of the most effective ways to generate attention is by using a WordPress website, creating an avenue for … More Info
WordPress Web Design When it comes to WordPress web design, many business owners are content to take a “set it and forget it” approach. They build a simple website, post it on WordPress, and expect the added sales to start … More Info
