Designing a Website that Sells Your Restaurant

While you likely already know that a website for your business is essential, there are several things you can do to make your restaurant web design more appealing and more visible on the web. Attract new customers and keep loyal customers coming back with some design tips below. These are the same guidelines we used while developed our new Wordpress Restaurant Theme to be soon on sale.

Website Navigation

Internet users value speed. Most visitors to your website won’t stay around long if they must spend too much time to find exactly what they’re looking for. Make sure that your main menu is easy spot and easy to read. Try not to clutter up your restaurant web design with a lot of pages. When designing your main menu, bear in mind that half of your potential customers want to know about the plates in your restaurant to be able to make a decision to go.

Photography

Your web design is an investment in the future of your business. It’s very often the first contact a customer has with you. Make a great first impression with high-quality pictures. Don’t be tempted to skimp on photography. If your budget does not allow the use of a professional photographer, use the best quality camera equipment you can afford. Avoid the use of camera phones and opt instead for a good digital camera. Your website should feature photographs of your customers’ favorite dishes, with captions about the great food you serve. Don’t forget to feature dining areas and gathering rooms. This is especially important if your restaurant hosts large dinners and parties.

Make It Easy on Your Guests

Once your quality photos get their attention, keep website visitors on your site. Provide a link so customers can view and download your complete menu. If you have party rooms, provide a link to book the room. Take reservations? Make sure that your restaurant web design includes a link to make a reservation.

Share Your Reputation

Are your customers raving about your restaurant? Your restaurant website design isn’t complete without links to review sites like Yelp, Yahoo Local, Yelp, and Google Places for Business. People love to read reviews and testimonials. Good recommendations on review sites are a highly valuable tool to get your restaurant found on the internet and gain new customers. Encourage your loyal customers to leave reviews. You can get the buzz going with a Facebook page. Post specials, photos of new menu items and events, or an interesting item about your restaurant’s history.

A thoughtful restaurant website design will ensure that guests will easily find you online. When your guests find everything they need to know about your restaurant at their fingertips, they are more likely to visit, share their good experience, and become a repeat customer. See some of the web design restaurants we have created for multiple up scale clients in our Portfolio