In today’s new business environment, it’s important to understand that for a company to succeed, it needs a strong online presence. One of the most effective ways to generate attention is by using a WordPress website, creating an avenue for potential clients and customers to discover businesses they were unaware of.
WordPress is renowned for its blogging tools. Basically, a “blog” is a page on a website that acts as the “voice” of a company. In some cases, a blog might consist of useful information that a person might need when searching online. For example, a plumbing company might have a WordPress page that deals with “unclogging drains.” Someone with a clogged drain might find that page when searching online, and while the individual might not need the plumbing company right then, that company has effectively established a “brand presence” in the potential customer’s mind. As a result, it is more likely that the customer might consider that particular company in the future.
WordPress also allows a company to establish a dialogue with both current and potential new customers. Individuals can post questions they want answered, and when a company answers those questions, it establishes a connection between the company and the customer. Once that connection is established, it often turns into a business connection.
Having a WordPress website allows a company to also engage in using social media. When a company posts something on its website, it can notify others via Facebook, Twitter, LinkedIn, and even sites such as Pinterest. With more and more people staying engaged via social media, it’s important to focus attention on ways to link social media with a company’s website.
A WordPress website creates a professional online presence. Too often, a company does not take advantage of using the proper tools to generate a website. As such, it winds up creating webpages that are poorly crafted. However, setting up a WordPress website creates a polished, professional image that will draw the attention of potential customers.
Many businesses that understand the need for a strong online presence also understand the need for finding the right people to make these changes happen. If a company does not have someone proficient in web design, it often uses the services of a web design or marketing firm to create and maintain the online presence. This way, the company can focus on doing what it does best, leaving the online details in the hands of professionals.
CIDD Web Design, located in Miami and Fort Lauderdale, offers a variety of internet marketing services and specializes in WordPress. You can learn more about our services or contact us for a personal interview.